Root. Resonate. Release
Your message isn’t just words — it’s your legacy.
The Bold Type Framework helps founders and teams build messaging systems that move with intention.
Because Social is King. Community is Queen.
And Resonance?
Resonance is the empire.
ROOT.
Ground Your Message in Meaning
This phase is all about uncovering the truth beneath your brand — your beliefs, your goals, and the message you’re meant to share. We clarify what’s real so everything else flows from that foundation.
This phase is focused on:
– Brand & audience discovery
– Messaging audit or intake
– Core narrative & positioning
– Strategic direction.
RESONATE.
Shape the Message That Hits Home
This is your voice — refined, intentional, unmistakably you.
Together, we shape the language that aligns your vision with the people who matter. Whether it’s one headline or an entire playbook, this is where connection becomes clarity.
This phase is focused on:
– Brand voice development
– Tone and phrasing structure
– Messaging hierarchy
– Sample phrases + language guide
– Optional brand voice mini-guide
RELEASE.
Launch What Matters, Loud and Clear
Time to go bold.
From social captions to executive ghostwriting, press outreach to internal rollout plans — this is where your message becomes momentum.
This phase is focused on:
– Launch or campaign copy
– Executive ghostwriting
– Comms strategy (internal + external)
– PR messaging + visibility support
– Website & content direction