Stories That Heal: Survivor Awareness Campaign.
ROOT — Finding the Story Beneath the Brand
For this awareness campaign, The Bold Type Collective led communications strategy, media outreach, and storytelling development to support a survivor-led initiative during Breast Cancer Awareness Month. The goal: to elevate authentic voices, connect with nonprofits, and drive meaningful visibility around survivorship and advocacy.
RESONATE — Crafting the Message That Connects it
Once the message was clear, we built the system to share it.
The Bold Type Collective developed a full campaign communications plan for Breast Cancer Awareness Month, combining storytelling, partnerships, and outreach.
Key Actions:
Developed unified campaign messaging linking luxury, resilience, and awareness.
Secured a call and partnership discussion with the Breast Cancer Research Foundation (BCRF).
Landed a podcast feature.
Built a media and community outreach tracker targeting top cultural and wellness outlets.
Drafted a personalized pitch and storytelling brief for the founder’s cousin, a breast cancer survivor, to spotlight her journey..
Build momentum that extends beyond the awareness month — turning one campaign into a platform for continued resonance.
With a clear voice and strategy in place, the message moved beyond product — and into purpose.
From strategic partnerships to national awareness features, we positioned the brand to connect with audiences through story, not sales.
Outcome Highlights:
BCRF partnership pathway established
Podcast feature secured.
Survivor storytelling initiative launched
Reusable PR toolkit and outreach system delivered for future campaigns
