Cover of The Magazine showing a smiling woman in colorful African print dress holding a smartphone, wearing hoop earrings, a watch, and a ring, with a blurred outdoor house background. Smaller images on the left display women with braided hair and friends smiling.

The Brownstone Magazine — Root → Resonate → Release.

ROOT — Clarifying the Core Message

Before the launch of its first issue, The Brownstone Magazine was buzzing with energy — but no clear communications system.

Departments were moving fast with competing priorities: press kits, partnerships, interviews, and launch visibility.
What they needed wasn’t more output — it was structure and clarity.

Transform overlapping efforts into a cohesive communications rhythm that amplifies the brand voice.

RESONATE — Building the System

The Bold Type Collective stepped in to turn noise into a streamlined flow.
We developed the tools, frameworks, and messaging infrastructure to align every moving piece:

  • Press & Media Kits: Crafted two complete, polished kits (organizational + leadership) ready for circulation.

  • Outreach Framework: Built and executed a flexible outreach system to 10+ HBCUs, media, and partnership contacts.

  • Interview Support: Managed coordination, prep, and scheduling for high-profile features and conversations.

  • Visibility Reporting: Introduced a centralized weekly reporting and workload tracker to keep leadership in sync..

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Two groups of diverse women smiling and laughing, with overlaid text promoting empowerment and voice.
Text listing the tone principles for empowering Black women, including phrases like 'Empowered & Uplifting,' 'Warm & Relatable,' 'Clear & Impactful,' and 'Culturally Rich & Resonant' on a dark background with gold decorative elements.
Cover of a workspace handbook for a book titled "Brownstone," featuring five women with dark skin and styled in various braids, wearing black clothing against a light background, with decorative gold leaf designs and a date of July 30, 2025.
Cover page of community engagement template booklet showing illustration of diverse people in a cozy, plant-filled living room, engaging in conversation with laptops and papers, with framed artwork and hanging plants on the wall.
Text document containing two sample interview request messages, labeled as Version A and Version B, addressed to a recipient, with placeholder names and sample content about a project called The Brownstone, focusing on storytelling and celebrating wo
Email template with two versions of outreach messages, one from a PR/Influencer Outreach specialist and the other from a colleague, discussing collaboration for The Brownstone platform celebrating Black women's achievements.
Cover of The Magazine featuring a woman smiling with closed eyes, wearing a colorful African print dress, red headwrap, large hoop earrings, and holding a smartphone across her chest, with additional smaller photos of women and text on the left side.

RELEASE — Executing with Intention

With clear systems in place, The Brownstone launched with confidence — supported by structure, story, and strategy.
Every department now had visibility into communications priorities, and the magazine entered the market with credibility and cohesion.

Outcome Highlights:

  • 2 polished media kits in circulation

  • 10+ HBCU communications contacts engaged

  • Multiple interviews and cover features secured

  • Weekly reporting framework adopted across leadership

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